Casual games developer Big Fish Games teams up with Bitcoin wallet Coinbase so customers can use Bitcoin virtual currency to purchase games and in-app content.
Big Fish who offer online and mobile arcade games, will be the first gaming company to use Coinbase’s transaction platform. All the developers’ online games can now be bought using Bitcoin as payment, while any in-app purchases on free-to-play titles will also accept the virtual currency.
Players can use a Coinbase or any other Bitcoin wallet solution to make payments and the method is available worldwide across all of Big Fish’s platforms.
The currency should also work with Big Fish’s popular mobile casinos.
Big Fish’s founder and chief executive officer, Paul Thelen, said: “Being able to offer Bitcoin payments to our consumers through Coinbase is just one more way Big Fish is meeting demand and setting the pace for the mainstream consumer and for the mainstream industry.”
A partnership ‘ahead of the curve’
Fred Ehrsam, co-founder of Coinbase, commented: “Our partnership with Big Fish is our first with a game company merchant, and not only signifies the growing adoption of Bitcoin across major industries, but also the future of small purchases on the internet.’’
“Base fees on credit cards can take 15% or more of small purchases on the internet. Big Fish not only wanted to have an alternative and less costly form of payment, but also wanted to stay ahead of the curve by offering its customers options on how to pay for their entertainment,” added Ehrsam.
Coinbase’s instant exchange feature ensures players have no exchange rate risk, immediately settling transactions in US dollars.